§ Journal · Notes from the field
Writing on growth, measurement, and the shape of modern marketing.
Field notes from engagements, quiet opinions on where the industry is heading, and the occasional long-form argument we couldn’t fit in a client deck.
Featured · AI & Technology
Apple + Gemini: How Siri's AI Upgrade Could Reshape the AI Race
Apple is reportedly partnering with Google to bring Gemini to Siri. Here's the nerdy breakdown of what this means for the AI wars, why Apple made this move, and how it could reshape the competitive landscape.
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AI & Technology
AI Weekly Updates (Oct 20 – Oct 26, 2025)
8 min read
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AI & Technology
Claude Sonnet 4.5 Just Dropped: What It Means for AI and Why You Should Care
10 min read
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AI & Technology
AI Weekly Updates (Sep 23 – Sep 29, 2025)
8 min read
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AI & Technology
The $1.5 Billion Reckoning: How Anthropic's Settlement Rewrites the Rules for AI Training
14 min read
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AI & Technology
Open Source LLMs Are Having a Moment (And Big Tech Should Be Worried)
12 min read
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AI & Technology
AI Weekly Updates (Sep 16 – Sep 22, 2025)
8 min read
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AI & Technology
AI Weekly Updates (Sep 9 – Sep 15, 2025)
8 min read
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AI & Technology
AI Weekly Updates (Sept 1 – Sept 7, 2025)
7 min read
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Marketing Technology
Firecrawl.dev Levels Up: Why Scraping Just Got Way More Fun
8 min read
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AI & Technology
AI Weekly Updates (Aug 25 – Aug 31, 2025)
8 min read
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SEO Strategy
ChatGPT-5 and the New SEO Playbook: What Changes—and What Doesn't
12 min read
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SEO Strategy
The Future of Search: How LLMs Are Challenging Google's Dominance
10 min read
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SEO Strategy
The Evolution of SEO in the Age of AI: How Google Search is Being Rewritten
15 min read
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Performance Marketing
Maximizing ROI in SEO: A Strategic Blueprint for Sustainable Organic Growth
11 min read
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SEO Strategy
The Rise of Reddit, Quora, and User-Generated SEO in 2025
9 min read
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